So… what is your brand’s doctrine? Would it make a good study as a theological exercise? Would they find a clear and truthful pathway to the voice that they hear inside your office walls and out in the world-at-large? If we studied your brand would we find a sound framework of behavior that would tell us how you think? Whether your brand represents a service or a product, an island or a church, will we see the same behavior that you speak about? Or is duplicity your truth? Either way, the world can tell. And they will react accordingly.
