The idea has resided in the back of my brain that a pearl is formed inside an oyster by the single intrusion of a grain of sand that has been transformed into a precious pearl.  Never mind the need to study where these ideas come from, because it’s quite likely that it came from a Gary Larsen cartoon.  But when…

So… what is your brand’s doctrine?  Would it make a good study as a theological exercise?  Would they find a clear and truthful pathway to the voice that they hear inside your office walls and out in the world-at-large?  If we studied your brand would we find a sound framework of behavior that would tell us how you think?  Whether…

Which Big Ideas are the right ideas for your business?  It is only in the honestly clarified essence of a brand that the best plan can be defined.  Letting go of the tempting promotions and the copy-cat creative is difficult.  But as in all things that involve deeper trust, presenting a consistent, authentic brand character is equally challenging and rewarding.